Case Study

Cybersecurity

3,100%

increase in sales rep productivity

1

new partnership deal with Symantec

32

new meetings

Company Overview

Product empowers threat analysts to scale threat visualization and reporting

Buyer Personas

Mature cybersecurity teams with 2+ threat analysts

Average Deal Size

$50k – $100k (ARR)

The Problem

Inadequate lead generation system and ineffective CRM practice:

  • No outbound prospecting;
  • Inconsistent product messaging across prospect communications;
  • No visibility into sales activity and pipeline growth;
  • Duplicate deals causing inflated revenue projections;
  • Sparse CRM documentation for pipeline deals hurting conversion rate;
  • Perception of disorganization and lack of support hurting sales staff motivation, productivity and performance.

The Solution

Inadequate lead generation system and ineffective CRM practice:

  • No outbound prospecting;
  • Inconsistent product messaging across prospect communications;
  • No visibility into sales activity and pipeline growth;
  • Duplicate deals causing inflated revenue projections;
  • Sparse CRM documentation for pipeline deals hurting conversion rate;
  • Perception of disorganization and lack of support hurting sales staff motivation, productivity and performance.

Outcomes

Quantitative Metrics (through first 3 months of engagement)*:

  • 3,100% increase in sales rep productivity (emails, calls, LinkedIn DM’s)
  • 1 new partnership deal with Symantec
  • 32 net new meetings, including:
  • Microsoft
  • Bloomberg
  • McDonald’s
  • Google
  • CSAA
  • Equifax
  • Blue Cross

3,100%

increase in sales rep productivity

1

new partnership deal with Symantec

32

new meetings

Validate
(Seed - Series A)

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Scale
(Series B - Series D)

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