The Problem
Inadequate lead generation system and ineffective CRM practice:
- No outbound prospecting;
- Inconsistent product messaging across prospect communications;
- No visibility into sales activity and pipeline growth;
- Duplicate deals causing inflated revenue projections;
- Sparse CRM documentation for pipeline deals hurting conversion rate;
- Perception of disorganization and lack of support hurting sales staff motivation, productivity and performance.
The Solution
Inadequate lead generation system and ineffective CRM practice:
- No outbound prospecting;
- Inconsistent product messaging across prospect communications;
- No visibility into sales activity and pipeline growth;
- Duplicate deals causing inflated revenue projections;
- Sparse CRM documentation for pipeline deals hurting conversion rate;
- Perception of disorganization and lack of support hurting sales staff motivation, productivity and performance.
Outcomes
Quantitative Metrics (through first 3 months of engagement)*:
- 3,100% increase in sales rep productivity (emails, calls, LinkedIn DM’s)
- 1 new partnership deal with Symantec
- 32 net new meetings, including:
- Microsoft
- Bloomberg
- McDonald’s
- CSAA
- Equifax
- Blue Cross
3,100%
increase in sales rep productivity
1
new partnership deal with Symantec
32
new meetings
Validate
(Seed - Series A)
Learn MoreScale
(Series B - Series D)
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